Aqua is a contemporary womenswear brand, a celebration of asymmetric cut ready-to-wear.
The proposition for the new store interior, included a flexible, forward facing, display system married with
a clean and industrial feel.
Bolingbroke Hospital was the unlikely source of inspiration for the interior. X-ray light-boxes, reclaimed from the former NHS institute provided a showcase wall for the ground floor, while a medical cabinet provided a clean and secure way to display jewelry. The bespoke hanging units were modeled on hospital screens, the three panel units, on castors, provide a flexible system for product display. The cool clinical palette and the clean use of PVC, acrylic and stainless steel present a bright, clean and contemporary retail space.